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Nokian Tyres - New Tyres Launch
Nokian Tyres
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Vianor
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Maxus
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Perekhid Outdoor
Nokian Tyres - Airbag for pedestrians Back to overview
„ You have an airbag, pedestrians don’t! “
Conducting idea
12 promoters equipped with "Safety pillows" patrolled some of the busiest streets of Kiev for 3 days during the rush hours.
Gallery
Social Activity
Task
The pedestrian death toll due to car accidents in Ukraine is one of the highest in Europe.
We had to address the problem and to attract most attention.
Idea
When the driver is in the car, Airbags* protect his life. We developed "Pedestrians' Airbags" to protect them on crosswalks.
* In Ukraine Airbag sounds like “safety pillow”.
