For communication to work, it has to have solid, strategic foundations. The basis of the work done by Scholz & Friends is a strategy that combines analytical and creative thinking. We define relevant, differentiating and fascinating brand ideas that are communicated using all the instruments. The result is legendary brands that everyone recognises: “A new experience every week” (Tchibo), “Ist die Katze gesund, freut sich der Mensch” (Kitekat), “Wir können alles. Außer Hochdeutsch.” (Baden-Württemberg), “Die Kraft der zwei Herzen” (Doppelherz), “Test the West” (West), “Fliegen zum Taxipreis” (Hapag-Lloyd Express), “Sat. 1 zeigt’s allen” and “Dahinter steckt immer ein kluger Kopf” (Frankfurter Allgemeine Zeitung).

With the Scholz & Friends Strategy Group, the agency has one of the most high-profile units in the area of strategic communication planning and brand consulting. The range of tasks includes brand analysis, positioning and architecture, and innovation management. Our brand experts use the entire network for their work and have backgrounds in various disciplines, and come from different countries. They report directly to Frank-Michael Schmidt, Partner and Member of the Board of Scholz & Friends Group GmbH, who is considered one of Europe’s leading marketing consultants. Thanks to this unique range of knowledge, Scholz & Friends possesses extensive expertise in virtually all markets and industries. This has been proven by numerous awards for efficiency in recent years. The Scholz & Friends Strategy Group also provides its services to companies that solely want strategic advice and don’t want to become a Scholz & Friends client.